Services

Intelligent strategies that perform measurably

We have 65 prospect generating, sales boosting programs built and ready-to-go. Yours could be next.

Leads, sales, and profits are the only measurements that really matter. We’ll help you create intelligent, planned strategies and tactics that you can measure.

Test Programs

  • New strategy or plan
  • Direction
  • New program or tactics
  • A process or system with organized resources
  • Test new strategies or tactics
  • To produce the results you need
  • Proven programs in 65 established industries
  • Breakthrough research.

– “Test the big things.” – Bob Stone

Materials & media

  • Digital ads
  • Email marketing pages
  • Landing pages

Lists

  • Direct mail
  • Email

– “The medium may or may not be the message; but where and how you communicate with your audience can be as important as what you communicate.” – Don Jackson

Tools

  • CRM software
  • Database
  • Measurable Marketing Calculator
  • Target ROI Calculator

Measurable Marketing Planning

  • Coaching & Consultations
    • Business Development
    • Marketing
    • Sales
  • Marketing-and-Sales Plans
  • Business Plans
  • Target ROI Calculator
  • Test Program
  • Webinars

– “Cut once, measure twice.” – Stephen Covey

Creative

  • Branding “If you want to build a brand”, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.” – Al & Laura Reis
  • Corporate Identity
  • Logos
  • Copywriting “If you write for a living, as I do, it is a matter of life and death that what you write should be read by potential customer. It’s the headline and copy that do the selling. – David Ogilvy
  • Graphic Design “Are you communicating or just making pretty shapes.” Colin Wheildon

Target Media

  • Blogs
  • Email marketing
  • Digital Ads
  • Landing pages
  • Pay Per Click
  • Press Releases
  • Social Media
  • Text Marketing
  • Video Marketing
  • Websites
  • Search Engine Marketing

– “When you know how to use these tools, you can direct your promotional efforts to prospects who are likely to respond to your offers. This minimizes unwelcome intrusion on unlikely prospects – and increases effectiveness and efficiency by lowering the costs of the overall promotion.” – Martin Baier

CRM & Databases

  • CRM & Database Software:
    • Goldmine
    • Nimble
    • And more

Target Lists

  • Email
  • Direct mail

– “It does not show on your balance sheet, but you most valuable asset is your customer list.” – Bob Stone

Analytics & Measurement Metrics & Tools

  • Break-even Calculator
  • Conversion Report
  • Measurable Marketing Calculator
  • Response Report
  • Target ROI Calculator
  • Digital Advertising, Marketing & Sales Performance Analysis & Reports
    • Ads
    • Email marketing
    • Keyword Analysis
    • Landing pages
    • Pay per Click
    • Websites
  • And more

– “Discovering why things flop teaches us more than success does.” – Drayton Bird “If you can’t measure it, you can’t manage it.” – Peter Drucker

Business Development

  • Business Plans
  • Coaching, Consultations, Training & Webinars:
    • Business Development
    • Marketing
    • Sales
  • Leadership Effectiveness
  • Personal Productivity
  • Organization & Team Productivity

– “only one strategic move at any given time that will make the difference in your business.” – Al Ries and Jack Trout

Client List

  • Ilog
  • University of Phoenix
  • Una Mas Mexican Restaurants
  • American Bath Industries
  • Phillip S. Foster CPA
  • Chuck Mollet CPA
  • Digital-X
  • Quality Dimensions
  • Sterling & Associates
  • Oakmead Printing
  • Bay Area Loan
  • BXI Barter & Trade Club
  • Sharon Storton Licensed Psychotherapist
  • Workshops of Healthy Families
  • Angie’s Acupuncture Clinic
  • Peterson Engineering
  • The Paragon Comapany
  • Cortec Precision Sheet Metal
  • California Sheet Metal
  • Allbright Property Maintenance
  • American Executive Center
  • Fox Real Estate
  • Grace Mediation
  • L&L Hobbies
  • Trademark Express
  • P. Impressions Fine Photography
  • Brothers Roofing
  • J&J Collision Center
  • BTS Transmission Specialists
  • Latasia Fine Fashion Jewelery
  • Partylite Candles
  • Culligan Water – Rob Schlick
  • Bridge Media
  • Video Intros Plus
  • Provider Representation Services
  • Law Office of Bradley Smith
  • Chiropractic Sports Therapy
  • Realty Direct San Jose
  • Rashkis Mediation
  • Millennial Productions
  • El Dorado Ranch
  • HBA Foundation
  • Post Street Gallery
  • BFM Moving & Storage
  • Bains Facility Management
  • Bethany College of Scotts Valley
  • Brooks College of Sunnyvale

Industries

  • Plumbing Fixtures & Fittings/Bath & Showerwall Enclosure Manufactures
  • Barter & Trade Clubs
  • Video Production
  • Art Galleries
  • Moving Services
  • Facility Management & Corporate Moving
  • Hi-Tech Software & Hardware
  • Secondary Education: Colleges & Universities
  • Churches & Religious Organizations
  • Non-profits
  • Bookkeeping, Tax & Accounting Firms
  • Real Estate
  • Retail
  • Automotive
  • Publishing
  • Printing: Offset & Large Format
  • Fitness, Health & Wellness
  • Martial Arts Studios and Fight & Sports Promotions
  • Manufacturing
  • Financial Services
  • Medical/Dental Services
  • Environmental, Health & Safety
  • Office Equipment
  • Internet Services
  • Computer Services
  • Engineering software, hardware and business processes Consulting
  • Lien Representation
  • Machine Shops
  • Employment Agencies
  • Janitorial Supply Store
  • Government Procurement